More at WilliamBelk.com >

OBEY x HOTMAMAHOT Tout Le Monde

For a second collaboration, OBEY and our favourite food entrepreneurs Hotmamahot have worked together on a second capsule collection to capture the endless summer vibe: ‘Tout le monde.’ Expressing our love for Frenchies, good wine, and petanque.






In collaboration with illustrator and tattoo artist Emiel Steenhuizen we produced two t-shirts and a matching bandana.

The collection launched last week at the OBEY x Hotmamahot Petanque tournament at Pompet in Amsterdam. Along great food, lots of Ricard and a huge turn up, we saw ‘Team Elmer Destroys’ win the tournament. We would like to thank the 32 well trained teams for making this an unforgettable day. And we hope to see ‘Elmer’ destroy our next tournament in Biarritz this September.





The collection is now available at our European webshop and at Zeedijk 60, Amsterdam.